The story behind Àpini Studio

Àpini Studio may be a new project, but its roots go back much further, all the way to my childhood.

It began during long summers spent on the beaches of Liguria, where my friends and I would make simple jewelry from fabric and beads. For me, it was never just a game. While the other girls were spending their money on ice cream, I was putting every little earning back into buying more materials.

Àpini also carries a piece of my mother in its name. “Angi Pini” was her childhood nickname. I shortened it, making it lighter and fresher, but she is still very much part of it: her sense of freedom, the way she always encouraged me to create. It is a name that feels rooted.

I grew up surrounded by fashion in my family’s clothing boutique, so studying Fashion Design felt like a natural choice. Later, I took a Jewelry Design course at the Politecnico di Milano and immediately felt a strong connection to this world. I was fascinated by the contrast between its ancient history and its very contemporary nature.

At the beginning of my career, I moved closer to craftsmanship and started creating fashion jewelry. It was a period of experimentation, but I could already feel that I was looking for something different: materials made to last and forms that could remain relevant over time.

I then spent several years working in fashion and with a number of luxury brands, mainly on the commercial side. I became immersed in the fast pace of Milan, in the constant rhythm of seasons, collections and new launches.

Eventually, I joined a jewelry brand whose aesthetic and storytelling felt very close to me, although my role was not a creative one. That experience made something very clear: I needed a space where I could give form to my own ideas and build a project of my own.

So I enrolled at Scuola Orafa Ambrosiana in Milan, where I spent a year studying professional goldsmithing, wax modeling and gemology. That was where I truly began to understand what a piece of jewelry is and how it comes to life. I studied metal alloys and gemstones, and most importantly, I learned to work with my hands.

Àpini took shape in that space, gradually becoming less of an idea and more of a necessity, something increasingly clear and defined.

It does not feel like an arrival, but rather a conscious choice, and one I cannot wait to share with you.